My latest newsletter is out. Have you seen it? If not, click here!
I spent part of this hot and stormy weekend with a different kind of work by author C. Hope Clark. Instead of solving a murder mystery on the beach, I learned about becoming more like an osprey. You can read my thoughts on this useful resource at the Meske Review…
Statistical gurus at WordPress.com pulled together an annual report full of data that will only lead to bigger and better things in 2016…take a look…and stay tuned..
Thank you so much for helping make this an awesome year!
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 1,000 times in 2015. If it were a cable car, it would take about 17 trips to carry that many people.
With less than three weeks before the biggest gift-giving day in the United States, most of us are scrambling to fulfill all the desires of our loved ones, and perhaps not so loved but necessary, on both our “Naughty” and “Nice” lists.
But when you’re in business, you have another list to consider as well—the “Thank You for Doing Business with Me and Please Continue to Do So” list.
I’ve put together a list of a half-dozen ideas that I hope help you start to make some heavy-duty black lines on that what might be your most challenging-of-all list:
- An experience: This could be anything that is designed to make long-lasting memories. It’s not a box of chocolates or a fruit basket. Instead, it might be a cooking class conducted on-site in your client’s office for their entire staff. Or it could be a night out for them at the local bowling alley. Individually, it could be a helicopter ride over the city or a 24-hour rental of a luxury car. Maybe it’s a few laps in a race car or reserved box seats at the local live theater venue. Whatever it is, it lasts longer than a few hours or days because it creates memories that will not soon be forgotten.
- A one-of-a-kind: The first thing that comes to mind for me when thinking of this is a bobble head. A personalized, uniquely crafted bobble head. Depicting your client’s caricature form. All I can say is this is just too fun for them to forget about in the years ahead. Another long-lasting idea that would work for me—a glass paperweight with a personal touch given to it by a talented artist.
- A subscription: For music lovers, it’s Beats Music, Google Play, iTunes, Pandora or perhaps Spotify. For your book junkies, it might be a one-year with Audible.com. Or maybe it’s a membership in the Beer of the Month Club or the featured monthly fragrances at Herbaria Soap. The point here is that it is a monthly reminder to them that you thought of them and continue to do so every month. You will be “top-of-mind” again each month as the new item arrives, each time they download another favorite tune or with each page they click.
- A “cool” technology tool: One of the hottest techie gadgets this season is a fitness tracker. FitBit, MisFit, whichever you choose, this is something that will really show that you care about them, about their well-being. You might also consider a 3Doodler pen for your artsy tech-heads or for those on your list who always have to have the new tech toys first. Or you might take a look at ways for your clients to use their smart phones and tablets without incurring any frostbite with a gift of touch screen gloves in a neutral or festive color. A digital photo frame is a definite win as well, and it’s a one-size-fits-all!
- A themed, but personally designed, gift basket: I’m not talking Harry & David here. One personal example I can give for this is a cooler to hold their favorite beverage that is also the color of their favorite sports team. Inside are tickets to the game, sunscreen, beverages, snacks and a ball cap or other accessories with their favorite sports team’s logo clearly displayed. This is an awesome gift…trust me. I’ve been on the receiving end of this before and I still remember it and who gave it to me.
- A gift of professional services: Not the services you provide necessarily—or if so, perhaps bundled with others. The gift of a basic tax preparation service from a trusted source. A gift certificate from your local tailor or dry cleaner. Dog walking, house sitting, personal shopper, handyman. The choices are endless. You might even consider purchasing a gift certificate for professional services from your favorite profile manager (that would be me, naturally).
I reviewed a lot of other lists to pull this one together. Ideas for the holidays are all over the web—Inc.com, PCNews.com, InvestmentNews.com, Forbes.com and of course Amazon.com just to name a few. The ideas I have featured here are what I believe are the best of the best. And of course, I’d be foolish not to throw my own services in on that kind of a list.
If you need help yourself or know someone who could use help with developing a professional profile or bio, if your company needs someone to create and maintain a consistent profile, or if you’d like someone to come in and work with your HR and Marketing staff to put the best image forward for all your staff and your company, I’m the one you need.
Together we’ll turn heads…for all the right reasons…
One of the most exciting trends for 2016 and beyond is the increased higher demand by companies for specialists in the content writing industry. Specifically, companies will be more interested in working with content development experts more so than those who are good writers alone.
Your professional writer should not only be writing content, but also creating a complete strategy for all of your company’s writing needs. If you’re working with a professional writer, be sure you are working with one that has the skills to do this—strategize and prioritize content—as well as the ability to write.
I’ve acknowledged the advantage of this for years now and have built a business on its very essence. A content strategist like me is often referred to as a content curator as well. A big part of what I do is taking what’s already been created and exhibiting it in the most magical display for my clients’ windows to the world.
Let me dig into this a little deeper.
For example, sometimes it makes sense for your professional writer to write a new piece for you that is inspired by a favorite blog post, but at other times it makes more sense to simply share the original blog with your audience. If you work with your professional writer and add your own thoughts as a part of sharing the essence of the initially inspiring blog, together you will have successfully curated content.
The same is true when your professional writer, aka content strategist/curator, pulls pieces together from a variety of sources—in-house or from external and online places—combining them into a gallery and making you the best in show.
Your content strategist should be continually reviewing all of your content—print, virtual and digital—and working with you to ensure a successful display of your most appealing images and messages. This includes the generation of taglines to be used in a variety of marketing methods as well as your other branding elements and your positioning in the industry and market overall. It includes such things as your website’s FAQ, Bio and About pages as well as your press coverage and so on.
One critical area you may not be thinking about, though, is the rest of your online presence. A content strategist like me will develop a profile for your LinkedIn, Facebook and Twitter pages that reflects you in the best light.
He or she will also establish, maintain, monitor and fortify your profile and presence on sites such as Wikipedia as well as those where your customers can share with others their perceptions of you (Yelp, Foursquare, TripAdvisor, etc.)
All in all, a content strategist can help make revealing yourself and what you have to offer to the world a lot less scary. A professional writer with the skills and acumen to strategize with you can help your audience understand why choosing you is such a treat—without the need for any tricks along the way! A word wizard like me, working with you, can create some really big magic…