With less than three weeks before the biggest gift-giving day in the United States, most of us are scrambling to fulfill all the desires of our loved ones, and perhaps not so loved but necessary, on both our “Naughty” and “Nice” lists.
But when you’re in business, you have another list to consider as well—the “Thank You for Doing Business with Me and Please Continue to Do So” list.
I’ve put together a list of a half-dozen ideas that I hope help you start to make some heavy-duty black lines on that what might be your most challenging-of-all list:
- An experience: This could be anything that is designed to make long-lasting memories. It’s not a box of chocolates or a fruit basket. Instead, it might be a cooking class conducted on-site in your client’s office for their entire staff. Or it could be a night out for them at the local bowling alley. Individually, it could be a helicopter ride over the city or a 24-hour rental of a luxury car. Maybe it’s a few laps in a race car or reserved box seats at the local live theater venue. Whatever it is, it lasts longer than a few hours or days because it creates memories that will not soon be forgotten.
- A one-of-a-kind: The first thing that comes to mind for me when thinking of this is a bobble head. A personalized, uniquely crafted bobble head. Depicting your client’s caricature form. All I can say is this is just too fun for them to forget about in the years ahead. Another long-lasting idea that would work for me—a glass paperweight with a personal touch given to it by a talented artist.
- A subscription: For music lovers, it’s Beats Music, Google Play, iTunes, Pandora or perhaps Spotify. For your book junkies, it might be a one-year with Audible.com. Or maybe it’s a membership in the Beer of the Month Club or the featured monthly fragrances at Herbaria Soap. The point here is that it is a monthly reminder to them that you thought of them and continue to do so every month. You will be “top-of-mind” again each month as the new item arrives, each time they download another favorite tune or with each page they click.
- A “cool” technology tool: One of the hottest techie gadgets this season is a fitness tracker. FitBit, MisFit, whichever you choose, this is something that will really show that you care about them, about their well-being. You might also consider a 3Doodler pen for your artsy tech-heads or for those on your list who always have to have the new tech toys first. Or you might take a look at ways for your clients to use their smart phones and tablets without incurring any frostbite with a gift of touch screen gloves in a neutral or festive color. A digital photo frame is a definite win as well, and it’s a one-size-fits-all!
- A themed, but personally designed, gift basket: I’m not talking Harry & David here. One personal example I can give for this is a cooler to hold their favorite beverage that is also the color of their favorite sports team. Inside are tickets to the game, sunscreen, beverages, snacks and a ball cap or other accessories with their favorite sports team’s logo clearly displayed. This is an awesome gift…trust me. I’ve been on the receiving end of this before and I still remember it and who gave it to me.
- A gift of professional services: Not the services you provide necessarily—or if so, perhaps bundled with others. The gift of a basic tax preparation service from a trusted source. A gift certificate from your local tailor or dry cleaner. Dog walking, house sitting, personal shopper, handyman. The choices are endless. You might even consider purchasing a gift certificate for professional services from your favorite profile manager (that would be me, naturally).
I reviewed a lot of other lists to pull this one together. Ideas for the holidays are all over the web—Inc.com, PCNews.com, InvestmentNews.com, Forbes.com and of course Amazon.com just to name a few. The ideas I have featured here are what I believe are the best of the best. And of course, I’d be foolish not to throw my own services in on that kind of a list.
If you need help yourself or know someone who could use help with developing a professional profile or bio, if your company needs someone to create and maintain a consistent profile, or if you’d like someone to come in and work with your HR and Marketing staff to put the best image forward for all your staff and your company, I’m the one you need.
Together we’ll turn heads…for all the right reasons…