One of the most exciting trends for 2016 and beyond is the increased higher demand by companies for specialists in the content writing industry. Specifically, companies will be more interested in working with content development experts more so than those who are good writers alone.
Your professional writer should not only be writing content, but also creating a complete strategy for all of your company’s writing needs. If you’re working with a professional writer, be sure you are working with one that has the skills to do this—strategize and prioritize content—as well as the ability to write.
I’ve acknowledged the advantage of this for years now and have built a business on its very essence. A content strategist like me is often referred to as a content curator as well. A big part of what I do is taking what’s already been created and exhibiting it in the most magical display for my clients’ windows to the world.
Let me dig into this a little deeper.
For example, sometimes it makes sense for your professional writer to write a new piece for you that is inspired by a favorite blog post, but at other times it makes more sense to simply share the original blog with your audience. If you work with your professional writer and add your own thoughts as a part of sharing the essence of the initially inspiring blog, together you will have successfully curated content.
The same is true when your professional writer, aka content strategist/curator, pulls pieces together from a variety of sources—in-house or from external and online places—combining them into a gallery and making you the best in show.
Your content strategist should be continually reviewing all of your content—print, virtual and digital—and working with you to ensure a successful display of your most appealing images and messages. This includes the generation of taglines to be used in a variety of marketing methods as well as your other branding elements and your positioning in the industry and market overall. It includes such things as your website’s FAQ, Bio and About pages as well as your press coverage and so on.
One critical area you may not be thinking about, though, is the rest of your online presence. A content strategist like me will develop a profile for your LinkedIn, Facebook and Twitter pages that reflects you in the best light.
He or she will also establish, maintain, monitor and fortify your profile and presence on sites such as Wikipedia as well as those where your customers can share with others their perceptions of you (Yelp, Foursquare, TripAdvisor, etc.)
All in all, a content strategist can help make revealing yourself and what you have to offer to the world a lot less scary. A professional writer with the skills and acumen to strategize with you can help your audience understand why choosing you is such a treat—without the need for any tricks along the way! A word wizard like me, working with you, can create some really big magic…