Success for any business or organization depends upon getting the word out, whether it’s announcing new products or services, generating customer confidence, or addressing public concerns.
And while a graphic designer makes you LOOK good, a skilled professional writer makes you SOUND good. Seldom can the same person tread water on both sides of this talent pool. Hollywood knows this…that’s why they have both makeup artists and dialogue coaches listed in the credits at the end of a movie.
You need both for your business or organization too. And together, they must coordinate their peak creativity skill sets to make sure you shine in the spotlight—in print and on screen. Just like Lauren Bacall.
It might seem obvious as to why you need a highly creative graphic designer to shape your identity in the market. But what kind of creativity does a writer employ in shaping that same identity?
A professional writer, sometimes seen by literary snobs as the red-headed stepchild of creative writing, does in fact craft your story for you the way you want it to be told as it continues to unfold. The genre in which your story falls is determined by how the writer is connecting these words together on the page or on the screen. The visuals support the script.
But it is the script that is written first. It is the writer’s style and word choice is that draws in your audience, capturing readers in that moment of time, and keeping them hooked as they move from line to line. A picture or graphic cannot tell your story alone.
Skilled professional writers (like me!) masterfully distinguish you and your customers as the protagonists while eloquently and tactfully drawing out the antagonists in your story for your “followers” as well. Positioning yourself in the right genre with the right audience—with words the audience wants to hear and with a dialogue they can relate to—that’s something only a professional writer can do for you.
Author Eileen Myles used an analogy between Twitter and Instagram that can be used to best illustrate this point. In a recent article appearing on Vulture.com, Myles said, “With Instagram, you’re captioning a moment. Twitter is the caption without the image. Even if it’s there, the words come first.”
Spot on, Ms. Myles, and thank you for noticing!
After all, each of us rely upon words a multitude of times every day as we attempt to describe to others what we have witnessed with our own eyes. And even in the earliest days, the ancient Egyptians used a formal writing system that combined logographic and alphabetic elements…
A game of “Guess the Hieroglyph” anyone?